Topic: E-commerce
3 Tips for Better Product Descriptions on Websites
August 24, 2014
Key content requirements for product pages are: answer users’ questions, be direct, and help with product comparison.Decision Making in the E-Commerce Shopping Cart: 4 Tips for Supporting Users
June 15, 2014
Enable decision-making in the shopping cart by providing product detail, allowing access to product pages and letting users easily delete items.Mobile Navigation: Image Grids or Text Lists?
March 30, 2014
For mobile navigation, image grids should be saved for deeper IA levels where visual differentiation between menu items is critical.Designing for 5 Types of E-Commerce Shoppers
March 2, 2014
Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.Context-Specific Design in the Cross-Channel User Experience
February 9, 2014
Emphasize and leverage each channel’s unique strengths to create usable and helpful context-specific experiences.Infinite Scrolling Is Not for Every Website
February 2, 2014
Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks.Ecommerce UX: 3 Design Trends to Follow and 3 to Avoid
January 26, 2014
Ecommerce designs benefit from large product images, robust reviews and easy discounts, but suffer from hidden product detail, poor site feedback, and crowded customer-service areas.Maps and Location Finders on Mobile Devices
January 19, 2014
Maps of business locations may be more visually appealing than a simple list view, but they introduce too many usability issues on mobile devices.State the Price to Give B2B Sites a Competitive Advantage
December 1, 2013
Prospective customers want to know the price as their #1 info need on any website — including B2B sites, but these sites often hide or obscure pricing information.Seamlessness in the Cross-Channel User Experience
November 24, 2013
A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.Conversion Rates
November 24, 2013
Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.Consistency in the Cross-Channel Experience
October 27, 2013
A consistent user experience, regardless of platform, is one of the 4 key elements of a usable omnichannel experience. Consistency across channels helps build trust with customers.HealthCare.gov’s Account Setup: 10 Broken Usability Guidelines
October 27, 2013
HealthCare.gov’s account setup process is unnecessarily complex and may be contributing to backend technology failures.Users' Pagination Preferences and 'View All'
April 28, 2013
Long listings might need pagination by default, but if users customize the display to View All list items, respect that preference.Ecommerce Usability Improvements
October 24, 2011
Sites have improved, and we now know much more about e-tailing usability. Today, poor content is the main cause of user failure.How to Achieve Painless Registration (at asktog.com)
December 1, 2009
I'm about to give you a number of ways to increase sales on ecommerce sites and increase sign-ups on service sites, but first, raise your hand if you personally, when surfing the web, enjoy registering to use a site.Store Finders and Locators
September 15, 2008
Finding addresses and location information on company websites has gotten dramatically easier, but users increasingly turn to search engines first for this task.Does User Annoyance Matter?
March 26, 2007
Making users suffer a drop-down menu to enter state abbreviations is one of many small annoyances that add up to a less efficient, less pleasant user experience. It's worth fixing as many of these usability irritants as you can.10 High-Profit Redesign Priorities
March 12, 2007
Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.Wishlists, Gift Certificates, and Gift Giving in E-Commerce
January 29, 2007
Although gift features leverage the online medium and draw new users to a site, they also introduce many usability pitfalls. Among them are poorly designed email notifications, which many users simply ignore.
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